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The Brand Story

There is a time in a woman’s life when she turns to comfort.  She is confident, successful, sophisticated.  She is an urbanista, but won’t suffer a dress that won’t let her sit.  Or pants too painful to put on.  Or fitted outfits that look good but never feel good.

athglamour™ is for her.

athglamour™ is a new movement in fashion by designer Mary Beth Larkin that is the first to fuse form to function.  Finally.

By weaving in the performance of athletic wear to the tailored cuts of high fashion, women no longer have to sacrifice comfort for glamour.  This is not attire you rush to take off. Or leave hanging in a closet.  They are as comfortable as your favorite leggings or hoodie.

(IN)LARKIN is for the woman who is comfortable in her own clothes and comfortable in her own skin.

Be Comfortable.  Feel Beautiful.  Live Fully.