Innovations from (IN)LARKIN® - How athglamour® is Changing the World of Fashion
In the world of fashion, comfort and style have often been viewed as two separate entities. Choosing between enduring hours of discomfort for a high-fashion look, or sacrificing elegance for the comfort of activewear is an ongoing battle for women everywhere. In recent years, comfort has consistently won, with athleisure at the forefront of the fashion world. We’ve seen celebrities such as Kendall Jenner and Rihanna sporting sweats on a regular basis, embracing the casual-cool look, as well as runway shows paving the way for sneakers in the office and leggings outside the gym. “Dopamine dressing”, with comfort as the main objective, is only continuing to gain popularity - but with a caveat; as this fashion advance progresses women are wanting more. Made-for-comfort pieces are slowly bleeding into every market, bringing the question to mind: what’s next?
THE EVOLUTION OF ATHLEISURE
(IN)LARKIN® has the answer; a designer-led fashion advance that offers the comfort of athleisure combined with runway-ready looks: athglamour®. A chic upgrade to athleisure, athglamour® aims to provide women with an alternative that fully embraces both comfort and style, setting the stage for a movement projected to outlast the athleisure trend for years to come. At its core, every piece in our athglamour® line is designed to make getting dressed easy, be comfortable in any setting, and look as good as it feels.
MADE FOR MOVEMENT
Designer Mary Beth Larkin takes care to incorporate luxurious fabrics, precise tailoring, and sleek designs into every collection, ensuring each piece is as fashionable as it is comfortable. Featuring figure-flattering silhouettes to suit any style and fabrics made to withstand an active lifestyle, travel well, and go right in the washing machine, every athglamour® piece was made with movement in mind. And it doesn't end there – the ambitiously effortless look is actually easy to achieve, with style made simple, made-to-mix pieces, laying the foundation for our Style Stacks®: an undemanding wardrobe that can be built upon indefinitely, redefining capsule collections.
SNEAKERS TO STILETTOS
One of the standout features of athglamour® is its versatility. With (IN)LARKIN®, women have the freedom to choose sneakers, stilettos, or anything in between to complete their outfits. Designed to live in, each piece can be effortlessly styled up or down, enabling women to easily adapt their look to suit the day ahead of them. From workwear to weekend or coffee to cocktails – these clothes do it all, and do it well.
As we eagerly anticipate the coming changes to the fashion world, rest assured that (IN)LARKIN® will be front and center, spearheading the athglamour® movement.
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Discover athglamour®
Redefining comfort & style with everyday casual glamour
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2948 Grand Avenue, Suite E, Los Olivos
