(IN)LARKIN® Announces Relocation and Debut of Los Olivos Fashion House



SANTA YNEZ, April 11th, 2024 - (IN)LARKIN®, the beloved women’s luxury fashion brand known for its curated selection of athglamour® designs, is excited to announce its relocation from Santa Ynez to Los Olivos. This strategic move coincides with the brand’s transition from boutique to fashion house, providing (IN)LARKIN® with enhanced visibility and accessibility, while continuing to serve its loyal customers of the Santa Ynez Valley with the same quality products and exceptional service they have come to expect. (IN)LARKIN®’s Los Olivos fashion house is set to open on May 1st, 2024.

The decision to move to Los Olivos, renowned for its picturesque landscapes and vibrant community, aligns perfectly with (IN)LARKIN®’s commitment to creating memorable shopping experiences. The new location, situated right off the iconic Grand Avenue, offers ample space for (IN)LARKIN® to expand its offerings and provide an even more immersive shopping environment for visitors through personalized Style Sessions, in-store parties, Sip ‘n’ Shop events, and customer photo shoots.

Since its inception, (IN)LARKIN® has been a destination for locals and tourists alike seeking to create a wardrobe that reflects both their personal style and desire for comfort. With its carefully curated selection of designs by former Armani designer and brand namesake, Mary Beth Larkin, (IN)LARKIN® has established itself as a cornerstone of the Santa Ynez Valley retail scene.

“I want to extend my heartfelt thanks to the Santa Ynez community for the incredible support and affection you've shown towards my brand,” said Mary Beth Larkin, Owner and Founder of (IN)LARKIN®. "It has been a joyous experience being a part of this area, surrounded by the beautiful stores and boutiques that make Santa Ynez so special. My deep appreciation is the reason why my move is not far away—just to Los Olivos. This new space is twice the size of our current one and will evolve from a boutique into a full-fledged fashion house. With this expansion, we're not just increasing our physical footprint; we're enhancing our capacity to integrate our operations onsite incorporating our design and photo studio as well as our shipping station for our ecommerce business. This move is an exhilarating step forward in our brand's growth. While we cherish our time in Santa Ynez, our new location in Los Olivos signifies a pivotal point in our journey towards expansion.”

The team at (IN)LARKIN® looks forward to welcoming both existing and new customers to its new home at 2948 Grand Avenue, Suite E, Los Olivos, set to open on May 1st, 2024.



(IN)LARKIN® is a premier destination for luxury designer women's clothing, redefining comfort and style with everyday casual glamour. Designer Mary Beth Larkin’s exclusive fashion advance coined athglamour® is designed to allow the wearer to be comfortable, feel beautiful, and live with no boundaries. The brand is dedicated to providing a personalized shopping experience, curated to meet the unique fashion needs and desires of its discerning clientele. Learn more at www.inlarkin.com.

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Press Contact

Name: Jessica Hayes
Title: Press Liaison
Email: jessica@inlarkin.com