Mary Beth Larkin is a visionary designer with an eye for major movements in fashion. Early in her career she made glamour practical for Giorgio Armani. She went on to pioneer the ease and comfort of athleisure in her solo line debut, eMBe. Now she is the first to fuse glamour with the ease and flexibility of athleisure in a fashion advance she calls athglamour®. Her (IN)LARKIN® brand is exceptionally forward-looking and yet also draws inspiration from her customers.
The Brand Story
There is a time in a woman’s life when she turns to comfort. She is confident, successful, sophisticated. She is an urbanista but won’t suffer a dress that won’t let her sit. Or pants too painful to put on. Or fitted outfits that look good but never feel good.
athglamour® is for her.
athglamour® is a new movement in fashion by designer Mary Beth Larkin that is the first to fuse form to function to fashion. Finally. The fashionable cousin of athleisure. Where style and comfort coexist.
By weaving in the comfort of athleisure to the tailored cuts of high fashion, women no longer have to sacrifice comfort for glamour. This is not attire you rush to take off. Or leave hanging in a closet. They are as comfortable as your favorite leggings or hoodie but leave you looking polished and refined. Each design delivers versatility with the ability to wear sneakers or stilettos with every timeless design and look equally as glamorous.
(IN)LARKIN is for the woman who is comfortable in her own skin and wants designer clothing that feels as good as it looks.