The Designer
Mary Beth Larkin is a visionary designer with an eye for major movements in fashion. Early in her career she made glamour practical for Giorgio Armani. She went on to pioneer the ease and comfort of athleisure in her solo line debut, eMBe. Now she is the first to fuse glamour with the ease and flexibility of athleisure in a fashion advance she calls athglamour®. Her (IN)LARKIN® brand is exceptionally forward-looking and yet also draws inspiration from her customers.
The Brand Story
(IN)LARKIN® is on the move, relocating its homebase from Santa Ynez to Los Olivos. Celebrated as the go-to destination for everyday casual glamour, the Santa Ynez flagship paved the way for an exciting evolution in the heart of Los Olivos.
The move towards (IN)LARKIN® Fashion House marks a significant milestone in the brand’s journey. More than just a boutique, this new space allows guests to get an up-close look at the creative process behind luxury designer fashion, functioning as the epicenter of creative and operational activities, playing a crucial role in the brand's evolution. With double the square footage of the flagship store, the new space supports growing online sales through improved shipping operations, and houses a state-of-the-art photo studio which will enhance the brand’s digital and social media presence. This expansion is a strategic move to strengthen (IN)LARKIN®’s position in the fashion industry, connecting more deeply with the community and bringing the unique allure of athglamour® to a wider audience.
Guided by the creative vision of founder and designer Mary Beth Larkin, (IN)LARKIN® continues its legacy of offering meticulously curated collections that marry comfort with style. Bringing years of experience and a deep understanding of fashion trends to the table, Larkin’s keen eye for detail and a background designing for Armani provides expert insight into building a wardrobe of timeless outfits that seamlessly blend comfort, style, and versatility.
Larkin’s exclusive fashion advance, athglamour®, combines the tailored cuts of high fashion with the comfort of athleisure. A fashion alternative to athleisure, athglamour® is redefining comfort and style with everyday casual glamour. The ability to wear sneakers or stilettos with every timeless design and look equally elegant is a priority. In true Los Olivos fashion, each style also pairs effortlessly with Western-style boots and a cowboy hat, invoking a casual-cool cowgirl look.
With the launch of Larkin’s innovative Style Stacks™ system, style is made simple, making the idea of a capsule wardrobe even more accessible and exciting. This system is designed to make getting dressed easy, leaving women empowered to live with no boundaries. Always embracing their unique style and effortlessly expressing themselves. By combining existing pieces from previous collections with new styles from the latest releases, Style Stacks™ ensure the wardrobe grows with the wearer, allowing women to be comfortable, feel beautiful, and live fully.
(IN)LARKIN® is more than just a fashion brand; it is a movement towards sustainable practices in the clothing industry. With a commitment to slow fashion, (IN)LARKIN® strives to eliminate unnecessary waste and promote mindful consumption by only producing quantities that will be sold. By focusing on creating high-quality, timeless pieces that are made to last, (IN)LARKIN® aims to reduce the environmental impact of the fashion industry and pave the way for a more sustainable future. Feel good knowing that (IN)LARKIN® specializes in limited runs with limitless style.
Anticipate the grand unveiling of (IN)LARKIN® Fashion House in Los Olivos, slated to open its doors in May 2024. Follow @iaminlarkin on Instagram for updates as the brand embarks on this latest chapter, redefining the intersection of style, comfort, and sustainability.