Fashion can be a fantastic form of expression, and one of the most influential elements in creating your desired look is color. All of our styles come in a variety of colors, so understanding which shades work best for you can significantly enhance your personal style when you shop (IN)LARKIN®. Whether you're aiming for a vibrant and energetic outfit or a more subdued and elegant ensemble, color selection plays a crucial role.


Colors evoke emotions and convey messages, making them powerful tools in fashion. Here are some key color associations to keep in mind:

  • Red: Represents passion, power, and energy. It can be a bold choice for a statement piece or a touch of confidence in an accessory.
  • Blue: Symbolizes calmness, trust, and reliability. Incorporating shades of blue can create a sense of serenity or add sophistication to your look.
  • Yellow: Radiates optimism, happiness, and creativity. It's perfect for adding a vibrant touch or a cheerful accent to your outfit.
  • Green: Symbolizes nature, growth, and harmony. Green hues can bring a sense of balance or a refreshing element to your ensemble.
  • Purple: Represents royalty, luxury, and creativity. Adding purple tones can exude elegance or a touch of mystique.
  • Neutral Colors: Such as black, white, gray, and beige, serve as versatile foundations for any outfit. They provide balance and allow other colors to shine. 


Understanding your skin undertone is crucial when choosing shades that flatter you. Identify whether you have warm, cool, or neutral undertones:

  • Warm Undertones: If your skin has a golden, peachy, or yellowish hue, you have warm undertones. Earthy colors like browns, oranges, and warm greens complement your complexion.
  • Cool Undertones: If your skin has a rosy, pinkish, or bluish undertone, you have cool undertones. Blues, purples, pinks, and jewel tones harmonize beautifully with your skin.
  • Neutral Undertones: If your skin tone doesn’t lean one way or another, showing a mixture of both warm and cool hues, you have a neutral undertone. Lucky you! With neutral undertones, you can experiment with a wide range of colors, both warm and cool. Embrace your versatility and try different palettes. 


When it comes to putting together an outfit, understanding complementary color harmonies can elevate your style game:

  • Complementary Colors: Colors opposite each other on the color wheel, such as red and green or blue and orange, create a vibrant contrast. Use this combination to make a bold statement.
  • Analogous Colors: Colors adjacent to each other on the color wheel, such as blue and purple or red and orange, provide a harmonious and visually pleasing effect. This combination creates a seamless and coordinated look.
  • Monochromatic Colors: Sticking to different shades and tones of a single color family, like various shades of blue, creates an elegant and sophisticated outfit. Experiment with different textures and fabric to add depth. This is our designer Mary Beth’s favorite type of color scheme, and what makes her collections so cohesive and timeless. 


The occasion and the season can also serve as a guide for your color choices, adding an extra layer of appropriateness and creativity to your outfits:

  • Formal Events: Classic colors such as black, navy, and charcoal gray are timeless choices for formal occasions. Elevate your look with accessories or subtle pops of color.
  • Casual and Fun Outings: Embrace vibrant and playful colors, especially during the warmer seasons. Pastels, bright neons, and floral prints can bring a joyful and relaxed vibe to your outfit.
  • Seasonal Inspiration: Take cues from the seasons and nature's color palette. Rich earth tones in autumn, icy blues and whites in winter, pastels in spring, and vibrant hues in summer can all reflect the mood and ambiance of the time of year.


Colors have the power to transform your fashion choices, reflect your personality, and express how you feel. By understanding the psychology of colors, your skin undertone, and the principles of color harmony, you can confidently select pieces that accentuate your style. Remember to experiment, trust your instincts, and have fun as you explore a world of living color. Let your true colors shine through, and you'll always make a statement!

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3568 Sagunto Street | Suite D | Santa Ynez, CA 93460